Back before the conception of Affekt Creative Co our hearts were working for entrepreneurs that made it a mission to help people and make lives easier. We were filming a short narrative project when Al De La Rosa decided to come say hello and see if we could help him with some promotional content. Working with Al on this project we learned about the emotional and financial burden that can be placed on a family after a loved ones passing. NorCal estate liquidations was founded to genuinely help people through tough times. Al and Yvonne work closely and carefully with families to ensure their legacies are handled with grace and care. This company stands as great example of how small businesses run with empathy impact and shape our world and how we remember each other’s lives.